But it also quickly became a shorthand for owning up to activities that, while not explicitly bad, feel intrinsically or even embarrassingly dude-like, from gaming for hours on end to growing a neckbeard to cracking open a cold one with the boys. nobody can be a guy quite like a dude canĪs a fledgling in-joke, “dudes rock” was a convenient way to satirize unprovoked, red-pill-type machismo - observing Mother’s Day by noting the supremacy of dudes, for example. it's time to admit that, when it comes to being guys? dudes got it in the bag. On this very special day of days, i just want to let all the mothers out there know that dudes rockĭudes rock 2018. The philosophy was rebooted in two simple words: “dudes rock.” The following summer, though, brought us a slogan that seemed to turn “boys will be boys” in a new, semi-ironic direction. If we couldn’t stipulate men’s capacity for change, then how would they ever achieve it? Any societal shift depended on progress within masculinity. The phrase “boys will be boys” - which prefigures an “ it is what it is ” response to rape culture - faced harsh critique. In the late 2017 wave of the #MeToo movement, survivors of sexual abuse and harassment, along with their allies, forcefully rejected the gender essentialism used to brush off toxic behavior in men.